How To Build A Social Media Strategy

Social Media Instagram Blog Strategy Laptop

Getting your work noticed online can be very overwhelming. There are so many different platforms and methods to think about. I found myself in this tricky position a couple of months ago when I decided to really push my blog through social media.

At first, I tried to handle everything at once and soon found myself frustrated, tired, and wanting to give up. Then, I decided to take a different approach. I chose just one platform and put all of my focus on getting it perfect. I soon found myself in a natural rhythm and from there took on a second platform. I only moved on to another platform once I’d mastered the previous one.

Working this way has proven very successful for me and I can now handle all my social media platforms with ease. To make life simpler for you, I’ve written a go-to guide on how you can build your own social media strategy.


Social Media Instagram Strategy Blog
  • Provide a blog link in your Instagram bio.
  • Post regularly to keep driving traffic to your Instagram page.
  • Use relevant hashtags to help people find your content. Instagram allows a maximum of 30 hashtags per post – use them until your page grows!
  • Keep hashtags in a comment below your image to avoid messy captions. Alternatively, make use of the ‘return’ key on your phone to write tags on the next line down.
  • Use these tags to help you discover similar profiles to follow. Chances are they’ll like your page too.
  • Tag brands in your images where relevant.
  • Like and comment on other people’s images to encourage others to do the same for you.
  • If possible, create a theme for your page so that your images go well together. Some people do this through colour schemes, some use the same filter and some crop all of their photos to the same size.



Social Media Twitter Blog Strategy
  • Include a link to your blog in your bio and your tweets (use Bitly to shorten the URL).
  • Follow like minded people and brands.
  • Tag them in your tweets where relevant.
  • Use images or gifs to make your tweet stand out.
  • Some profiles retweet other’s content for exposure. For example, if you’re a female blogger it’s worth tagging @FemaleBloggerRT or @TheGirlGangHQ in your tweets. Find the relevant pages for your topic.
  • Use key hashtags. It’s worth checking out what the trending hashtags of the day are.
  • Engage with others by replying, liking or retweeting their content.
  • Get involved in Twitter chats, hosted every evening around 7pm – 9pm.



Social Media Facebook Blog Strategy
  • Create a page specifically for your blog.
  • Don’t be shy! Invite your friends and family to like the page.
  • Join a blogging group where you can share your page and find others to follow.
  • Use your personal Facebook profile to promote your new blog posts too. A lot of people get embarrassed to do this but you should be proud of your work and it really helps in promoting your blog!


B L O G L O V I N ‘
Social Media Bloglovin Blog Strategy
  • Connect your blog to a Bloglovin’ profile.
  • Follow others with similar interests.
  • Leave comments on posts about the same topic. You can provide a link back to your own blog here.



Google Plus Linked In Buzzsumo Mailchimp Social Media

Share your posts wherever you can. Here are some less obvious places that you could include:

  • Google Plus profile
  • Linked In – Especially if writing or social media is beneficial to your career path.
  • BuzzSumo – Here you can search for blogs by topic. So find other content to do with your most recent post and comment on those websites, providing a link back to your own post as well.
  • Mail Chimp – Create a weekly newsletter. This is great for reminding readers of any content they may have missed.

To help you cope with all your platforms use a social media management site such as Hootesuite or Buffer. These are great for providing you with analytics on how well you’re posts are performing as well.


So there we have it! That’s a lot to take in, I know. Start small and work your way through those and you’ll be growing your following in no time! And remember to include links to all your social media accounts on your blog. Good luck!


If you liked this post, check out: 10 Things I Learned Interning At Sheerluxe

xo Sunna


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