Is Health & Fitness Draining Your Bank Balance?

“Are you caught in the wellness debt cycle?” asked the April issue of Cosmopolitan magazine. “Good question,” I replied.

I don’t think I’d realised it until I read that article, but I was edging dangerously close to the health and fitness money-snatching vortex. If my eyes hadn’t been opened, I may have unintentionally started spiralling my way down to debt as you read this.

Some of you may be thinking, “Debt? Just how pricey is her gym membership?!” Not that pricey. But that’s not the whole picture…

Health Fitness Green Juice Gym Gear Trainers

The UK exercise market is now estimated to be worth over £4.3 billion and gym memberships have risen by 44% in the last year. Add to that the fancy workout gear, the personal trainers and the group classes, and the pounds start rolling away fast – and that’s just the fitness side.

Also take into account our obsession with supplements, organic food and green juice – we’re really enjoying feeding wellness brands with our money at the moment – no wonder so many are popping up everywhere!

Health Fitness Smoothie Fruit

Whole Foods recently announced that their annual sales have hit higher than ever since launching in Britain – over £100 million. And every month there’s a new detox to jump on the bandwagon with. Currently, it’s souping (oh, and of course, there’s a book out for it already: The Soup Cleanse).

Now, let all those figures sink in for a minute.

Health Fitness Soup Cleanse

I know it’s not exactly a bad thing, it’s great to hear that Britain’s getting more active, but the problem is that we could be achieving exactly the same results for far less money. We’re being quite careless about it.

Health and fitness brands have cleverly encouraged our craze by using beautiful celebrity ambassadors to make fitness synonymous with style. It’s become a status symbol to be seen taking the latest fitness classes whilst wearing the best gym gear and nourishing ourselves with the most organic of foods.

Being able to share all of this online gives people the opportunity to brag. We hashtag #athleisure and #fitspo whilst celebrities barely breaking a sweat Instagram their workout selfies. They’re paid to make it look like they’re living and breathing these brands in their inspirationally perfect lives. But it’s easy to overlook this fact and people can start to associate the products with success and social “eliteness.” Perfect for the brand – not so much for the humble customer.

Health Fitness Millie Mackintosh Khloe Kardashian Gym Selfie

When the focus has shifted to gaining social approval rather than gaining health, we have a problem.

Let’s dial it down a notch and stop trying so hard to look the part so we can focus instead on becoming as healthy as we desire, without leaving us broke along the way. Whole Foods and Planet Organic don’t need to be our weekly shopping spots if our budgets are more suited to Tesco or Sainsbury’s. And I’m sure the exercise equipment doesn’t work extra hard because it’s spotted the lovely Lululemon logo on your perfectly designed work out gear. You could do the same job in your high street equivalents.


How To Be Healthy On A Budget

The Gear

Health Fitness Gym Gear Stella McCartney Adidas Minkoff F&F Missy Empire
Left: Stella McCartney, Rebecca Minkoff  Right: F&F, Missy Empire


The Juice

Health Fitness Juice Cleanse Diet Detox
Left: My Detox Diet  Right: Obsidian


The Meal Plan

Health Fitness Meal Plan Balance Box Mindful Chef
Left: Balance Box  Right: Mindful Chef


If you liked this post, check out: Slow-mo Living

xo Sunna


To keep updated on new posts, please follow and subscribe!


Image Credits:,


Leave a Reply

Your email address will not be published. Required fields are marked *